Where Prime Minister Modi lost his audience was in being shrill and dramatic; and the fist-thumping exercise didn’t have enough meat and muscle behind it to make the effort legit. There was nothing wrong, just not enough right.
India wanted to be psyched, given a boost, a shot of adrenaline... but that didn't happen at all.
It is time to change the predictable theme.
Perhaps, if he had opted for a cold calculated and softly-threatening cadence it would have been more chilling. Rhetoric does not have to be a shouting match. Far too much store is held by yelling when a sober and measured tone can be more effective.
The other reason why the audience went into a ho-hum mode after the big build up given in the Kozhikode address is that it sounded far too much like his past speeches with all the hoopla of a pre-election fizz
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