The Board of Control for Cricket in India has claimed that brand IPL is worth $4.5 billion, or INR 27,000 crore. In its annual report for 2015-16, the board has mentioned that this staggering figure for 'cricket's biggest brand' was calculated by valuation appraisal firm Duff & Phelps.
"According to the Broadcast Audience Research Council of India, the total TV viewership of IPL 2016 calculated by impressions stood at 102 crores. A report by management consultancy firm KPMG puts the total impact of IPL 2015 on the Indian economy at Rs 1,150 crore, more than 0.6 % of the country's GDP," states the report.
The BCCI has just floated an open tender for the T20 league's global media rights (TV and digital) for a period of 10 years, with the digital rights available for half that period. The battle for these rights may see leading sports broadcasters like Sony Pictures Network India (SPNI) and Star Sports spend more than $4 billion to pocket them.
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