Half of all viewers of Andy Murray’s Wimbledon quarter-final against Jo-Wilfried Tsonga abandoned the match for Wales’s historic Euro 2016 tie last night, as broadcasters counted the cost of the clash between two of the biggest sporting events of the year.
Official Barb figures, supplied by overnights.tv, show that seven million people were watching Murray’s match against the Frenchman on BBC One, in the minutes leading up to the 8pm kick-off of Wales’s clash with Portugal.
But in the ten minutes after Gareth Bale’s Wales got underway on ITV, the Wimbledon audience crashed by half, to 3.5 million viewers, as viewers flooded over to the commercial channel.
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